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You probably recall seeing ads and commercials with celebrities sporting milk-staches and the motto, “Got Milk?” It was one of the leading health campaigns of the 90s, led by the American Dairy Association designed to instill a lifelong habit of a milk-rich diet in the populace by implying milk will help you grow – and stay – big and strong.

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Once upon a time, homeopathy products were a niche market. But now? Its grown into a $3 billion industry, according to the Food and Drug Administration figures.

And U.S. health officials are cracking down on a growing number of unproven alternative remedies.

The FDA in December of 2017 issued a new proposal for regulating homeopathic medicines, targeting products that pose the biggest safety risks, including those marketed for children or for serious diseases.